Lean Lead Generation

What is Lean Lead Generation? It is a very efficient way to generate new leads using the power of narrowcast marketing and propinquity. It is also the best and most effective way to generate leads in the post-COVID19 era. Narrowcast Marketing Narrowcast marketing is marketing one-on-one. It is talking directly to your prospective customers. It …

LINKEDIN - DOWNLOAD YOUR CONTACTS

How to Export Contacts From LinkedIn

If you are looking to export contacts from LinkedIn, here is a step-by-step how-to guide. The first thing you should know is you own the data and therefore, LinkedIn allows you to download your contacts following a few easy steps. Step 1 – log in to LinkedIn To download your contacts on LinkedIn, you will …

What is Narrowcast Marketing?

We have all heard of broadcast marketing. “Broadcast” literally means to be widely spread. First used in 1767 in reference to seed, as in “dispersed upon the ground by hand,” broadcast was later used in 1921 as a verb with respect to radio. So what do we mean by “narrowcast” marketing? Narrowcast marketing is the …

PROPINQUITY - CLOSENESS OF TWO BUSINESS PROFESSIONALS SHAKING HANDS

What is Propinquity?

The goal of digital marketing is to create propinquity. That means you are creating positive brand exposure. This could be for both your corporate brand as well as your personal brand. Propinquity is a term that comes from the Latin propinquitas which means “nearness”. In social psychology, it is one of the main factors that …

two people meeting one-on-one

LinkedIn Narrowcast Marketing Best Practices

Broadcast marketing is advertising, newsletters, and billboards. It works for building the brand. Salespeople need and want a strong brand, but what they really care about is LEADS. In Sales, narrowcast marketing is what counts. What is narrowcast marketing? Narrowcast marketing is one-to-one communications. It is picking up the phone and having a conversation in which you listen …