If you are looking to increase business in the post-COVID19 world, LinkedIn is a great place to start. LinkedIn is the meeting place for business leaders and a great place to network in order to find new business.
LinkedIn may not be the most popular social network based on the number of users, that spot is reserved for Facebook. But as of July 2020, LinkedIn had 170 million users in the United States, of which over 40% visit the site daily. Indeed, 90 million are senior-level influencers and 63 million are key decision-makers. LinkedIn is most popular with older users aged 46-55. That means a great deal when you consider the average age of a Fortune 500 CEO is 58 years old.
92% of Fortune 500 companies use LinkedIn
If you represent a major brand or you are looking to sell to a major brand, then LinkedIn is a great reference book of companies and business leaders to network with. Generally, you will be able to find out a lot about the businesses you are hoping to do business with.
57% of companies had a LinkedIn company page in 2013
More and more companies see LinkedIn as an important vehicle for communicating with prospective customers and prospective employees alike.
A quick search will reveal the basic information you might be interested in when preparing for a presentation. The company website, phone number, industry, number of employees, the year they were founded, and the location of the head office is displayed.
46% percent of the social media traffic to B2B company sites is from LinkedIn
Companies know that posting and engaging with prospective customers through LinkedIn works. With almost half of interest traffic referrals coming from LinkedIn alone, companies are investing in their LinkedIn presence in order to boost traffic on their company website.
97% of B2B marketers use LinkedIn as a content distribution channel
If you are looking to find new business on LinkedIn, you will find you are not alone. 97% of business to business marketers use LinkedIn to distribute their content and find new business. If you are not already using LinkedIn to develop new business relationships, you are bucking a very popular trend.
Only 3 million LinkedIn users share content every week
Despite 97% of B2B marketers using LinkedIn, they are not facing very much competition. Only 3 million users actually shared content each week. That means, there is plenty of room for you to get your message out and be heard. In fact, with only 0.05% of users posting and 40% of the users visiting the LinkedIn daily, that means you have a large passive audience looking for and ready to accept your broadcast and narrowcast messaging.
LinkedIn is responsible for 80% of B2B leads from social media
LinkedIn is a great place to find new business. If you are spending time and energy using Facebook or other platforms to get your message out, you will be surprised to learn that 80% of B2B social media leads come from LinkedIn. Therefore, LinkedIn is a very efficient platform for generating B2B leads.
Sign up for Lean Pipeline Solutions LinkedIn communication tools.
Where else can you ensure your sales reps connect with up to 30 new contacts per day, send 50 messages to potential customers every day, and email up to 400 prospects every day?
Lean Pipeline Solutions fills sales reps’ pipelines by engaging daily in LinkedIn communication tasks and employing best practices for accelerated business development results.
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