If you are in business-to-business sales (B2B), then you likely have a LinkedIn account. That’s because, in the USA, there are currently 163 million LinkedIn users (as of 2/3/2020).
But how do you compare to your peers? What is your Propinquity score?
Use this calculator to calculate your score using the data directly in your LinkedIn account. Below we will provide a step-by-step explanation on how to source the data and calculate your propinquity score.
Enter the data in the fields below. If you don’t know where to get the data, see below for a step-by-step guide.
PROPINQUITY CALCULATOR – CALCULATE HERE
Need Help Finding the Data? How-to Guide:
Total Connections on LinkedIn
The average CEO has 950 1st level connections on LinkedIn. How many 1st level connections do you have?
Find out how many connections you have by logging into LinkedIn and clicking “Home” on the top bar.
In the top lefthand corner, you will see your profile photo and the number of connections you have.
The other place you can look is by clicking My Network on the top bar.
Enter the Total Connections on LinkedIn here
1st Level Connections to Key Decision-Makers in APR
What are 1st level connections? These are people who you have invited to connect, or they have invited you to connect, and are now able to see your posts, updates, contact details, and interests on LinkedIn.
To identify the first level connection to whom you are already connected, perform a search within LinkedIn. Define your sales territory by selecting a geographical location. Define your target industry by selecting the industry.
For a shortcut, click on the logo below:
Enter the data here
2nd Level Connections on LinkedIn
What are 2nd level connections? These are LinkedIn users who are connected to you 1st level connections, but are not yet connect to you.
Using the same filtering criteria, change your connections type from 1st to second (de-select 1st, and click 2nd). Or you can click here. Be sure to open the “All Filters” option and select location and industries.
Enter the data here
The calculator will now show you your propinquity score on LinkedinIn. Bookmark this calculator and revisit your score on a monthly basis. Compare yourself to your colleagues and the scores you have achieved in the past.
Compared to the Average LinkedIn User
The Propinquity Calculator also calculates whether you number of connections is greater than the average user, or less than the average user.
By the way, 100% = average the average user’s number of connections. If you are above 100%, you are above average. If you are below 100%, then you have some room to grow.
Learn How to Prospect for New Business on LinkedIn Like a Pro
To learn how to prospect for new business, watch this video.
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