Lean Lead Generation

What is Lean Lead Generation? It is a very efficient way to generate new leads using the power of narrowcast marketing and propinquity. It is also the best and most effective way to generate leads in the post-COVID19 era. Narrowcast Marketing Narrowcast marketing is marketing one-on-one. It is talking directly to your prospective customers. It …

LINKEDIN - DOWNLOAD YOUR CONTACTS

How to Export Contacts From LinkedIn

If you are looking to export contacts from LinkedIn, here is a step-by-step how-to guide. The first thing you should know is you own the data and therefore, LinkedIn allows you to download your contacts following a few easy steps. Step 1 – log in to LinkedIn To download your contacts on LinkedIn, you will …

What is Narrowcast Marketing?

We have all heard of broadcast marketing. “Broadcast” literally means to be widely spread. First used in 1767 in reference to seed, as in “dispersed upon the ground by hand,” broadcast was later used in 1921 as a verb with respect to radio. So what do we mean by “narrowcast” marketing? Narrowcast marketing is the …

How to Prospect for New Business on LinkedIn

Watch this video for a step-by-step guide to building up your propinquity and contacts in your sales territory. For help in building your connections for you and generating leads for you using LinkedIn, fill out our contact us form and will we send you further information. Prefer to watch the tutorial on YouTube? Click here. …

Propinquity Calculator

If you are in business-to-business sales (B2B), then you likely have a LinkedIn account. That’s because, in the USA, there are currently 163 million LinkedIn users (as of 2/3/2020). But how do you compare to your peers? What is your Propinquity score? Use this calculator to calculate your score using the data directly in your …